Tony Swann Director of e-Commerce

Tony spent most of his early career managing technical installations within the fresh produce industry in Europe and the UK.

His industry knowledge and close links with wholesalers led to the initial ordering and invoicing system that was later applied within his family run business. It is this basic proprietary system, which has been developed over the years and forms part of Freshnet today.

Tony's knowledge, experience and standing within the European and British fresh food industry are exceptional. His vision of a single order / invoice and operating system combined with his market understanding continues to provide Freshnet with a unique competitive advantage.