Freshnet E-Dray is a new dedicated, centralised, online ordering system for the beers, wines and spirits industry. It is fast, convenient and has huge operational benefits.
Orders can be placed any time, 24/7/365, enabling managers to carry out this task at a time that is convenient to them. The order is keyed straight into the system, and to make things even easier a customised shopping basket, your dray, featuring items that are used regularly, can be set up for individual outlets.
Since each invoice is electronically logged, and stored in a secure area, customers now have a greater insight into their account, allowing them to manage trends, run reports and predict seasonal variations.
Telesales can use their time more effectively concentrating on selling and advising on special promotions rather than order taking.
Giving visibility to Special promotions on the website has been a great challenge, and using a combination of revolutionary programming and state of the art technology Freshnet's E-Dray has captured sales functionality that until now has never been available from an online site. These special promotions are driven by a bespoke user interface, called the Wizard, which provides companies with the facility to create individual promotional offers and can be tailored to individual customers/tenant needs, or aimed across an entire managed estate. Whoever your target market may be, E-Dray puts you and your sales operation firmly in the driving seat by linking the power of banner advertising directly to the promotion wizard whilst focusing on specific customer needs. This type of versatility mitigates the cost of expensive forward planning print runs, raises customer awareness, and gives your customers access and time to digest the offers available 24/7.
Unlike some of their competitors, Freshnet is completely independent. All your information is safe, secure and contained within your own database eliminating the threat of intellectual property theft.
The system is easily implemented and requires minimal user training. Provided through a hosted, secure, central server via the internet, the technology ensures simultaneous, multiple-outlet retrieval from any location. It requires no proprietary software or hardware other than a computer and internet connection.
| SPECIAL FEATURES OF FRESHNET'S e-DRAY SYSTEM:
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- MultiBuy® - Buy any combination of products and get any combination free
- MultiLitre® - Buy a given litreage of any product and receive a given product free
- MultiCharge® - Variable charging facilities tailored to individual customers ordering frequency, value of order and product type
- MultiPromotion® - Promotions are created on line from a unique promotions wizard which intuitively helps create special promotions online in an instance (no more going to print and lost sales opportunities)
- BannerLink® - Banners are linked directly to the promotional page helping users to find the best deals for them, quickly and efficiently
- Suggested Order - By building up the profile of the customer the Top Ten most frequently used products are displayed as a suggested order
- Regular Order - Customers have the ability to create and save their own regular order, enabling them to place orders in their own time quickly and efficiently - no more waiting for calls or revolving their day around a telesales call
- Super Buys - highlight individual products for promotional purposes, for example you could target specific outlets with a promotion that is particularly relevant to them
- Delivery schedules - can select a delivery slot that is convenient to them
- Memory Dray - Customer dray order is stored in the system so that if they have to attend to an emergency, such as a customer needing a drink, they are able to come back to the system at any time and find their order still waiting for them
- DealWizzard - Promotional tool which enables suppliers to create special offers instantly online
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Freshnet designed, developed and branded Carlsberg's own version of E-Dray which was launched in May 2006.